Copy Direct are colour print specialists serving the needs of companies, businesses, retailers, tradespeople, schools, clubs and individuals. Using the latest in high-speed digital equipment we guarantee accurate, high-quality personalised printing.
Variable information and personalised printing are key drivers of the digital printing industry today. Direct mail techniques enables the production of highly-focused advertising that increases response rates significantly. Direct mail adds value well above that of conventional offset printing by creating a significant competitive advantage.
We’ll protect your mail from damp, dirt, damage and tampering with our shrink wrapping service.
Fast options for direct mail, business and transactional mailings.
We hand-insert mail that can’t be automated.
Smart Data Merging
We have the expertise to ensure your database is accurately inserted to personalise your marketing effort
We can provide merged address labels if you require them.
We use Darwin which is produced by Creo, one of the world’s leading variable data print merge technology companies.
We are able to produce variable text, charts and graphs that are ideal for many uses.
For example: certificates, financial reports and statements, and direct mail personalised marketing material.
Direct Mail Benefits
Direct mail marketing is attractive to many businesses because its results, positive or otherwise, can be measured directly. For example, if a business sends out 1,000 solicitations by mail and 100 respond to the promotion, they can say with confidence that the campaign led directly to a 10% conversion.
This metric is known as the 'response rate', and it is one of many clearly quantifiable success metrics employed by direct mail marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct mail campaigns.
One of the other significant benefits of direct mail is that it enables promoting products or services that might not be known to consumers. Products or services with a sound value proposition, matched with an attractive offer, supported with effective communication, delivered through a suitable direct marketing channel and targeting the relevant customer segment can result in a very effective cost of sale.
Relative to other channels of distribution (say retailing) direct mail as a practice principally relies on the proposition, offer, communication, choice of channel and the target customer and so less dependent on the brand strength. Despite the proven ability of direct mail marketing to generate measurable results, most businesses continue to use general or branding advertising to market their products or services.
Talk to our friendly team. We can help with your direct mail print requirements, contact us today!